Group Director of Marketing & Communications

Hotel Overview:
Makkah Clock Royal Tower, A Fairmont Hotel, is located only a few steps away from the Masjid Al Haram and the Holy Ka’aba. This 86-story hotel, one of the world’s tallest, is the focal point of the Abraj Al Bait Complex, part of the King Abdul Aziz Endowment Project, is the iconic symbol of hospitality in the Holy City. The hotel authentic hospitality is seen throughout 1650 guest rooms and suites are thoughtfully and elegantly appointed-with extravagant amenities and five-star services that allow for peaceful reflection and repose. 
Raffles Makkah Palace promises the exceptional standards inherent in the Raffles name and enhanced by Arab hospitality values. Raffles Makkah Palace offers 219 Suites & duplex Villas with breathtaking views of the Masjid Al Haram, the Holy Ka’aba and the city. The hotel combines the best of local cuisine and international dishes in each of its four outlets creating a unique and welcoming atmosphere in this diving setting. Guests can also indulge and immerse themselves in a relaxing sensory experience in our world-renowned spa and fitness center or hold high-powered business gatherings in any of our state-of-the-art meeting rooms.
Swissôtel Makkah is Swissotel’s first hotel to open in Saudi Arabia. The hotel offers 1487 elegant rooms and suites with modern design, complementing the values of today’s Arab culture. As part of the prestigious Abraj Al Bait complex, the deluxe Swissotel Makkah is a contemporary five-star hotel located in close proximity to the holy Masjid Al Haraam, overlooking the Ka’aba and the Grand Mosque. Swissôtel Makkah is part of a new urban development, including two restaurants, one executive lounge, two meeting rooms and a business center. It has private entrances that make it easier for pilgrims to reach Al Masjid Al Haram.
Swissôtel Al Maqam is Swissôtel’s second hotel to open in Saudi Arabia. The hotel offers 1624 elegant rooms and suites with modern design, complementing the values of today’s Arab culture. As part of the Abraj Al Bait complex, the deluxe Swissôtel Al Maqam is a contemporary five-star hotel located in close proximity of the Masjid Al Haraam, overlooking the Holy Ka’aba and the Grand Mosque. Swissôtel Al Maqam is part of a new urban development, including two restaurants, one executive lounge, two meeting rooms and a business center. It has private entrances that make it easier for our valuable gusts to reach Al Masjid Al Haram.
FRS Makkah is seeking an accomplished and commercially driven Group Director of Marketing & Communications to lead the strategic direction and execution of marketing, public relations and communications across a distinguished portfolio of four luxury and upper-upscale hotels:
Makkah Clock Royal Tower, A Fairmont Hotel
Raffles Makkah Palace
Swissôtel Makkah
Swissôtel Al Maqam Makkah
Reporting to the relevant senior commercial leadership, the Group Director will be responsible for developing and implementing an integrated marketing and communications strategy that strengthens brand positioning, enhances market visibility, supports revenue growth and reinforces the reputation of each hotel and the wider portfolio.
This leadership role requires a strategic thinker with strong commercial acumen, a deep understanding of luxury hospitality, and the ability to balance the distinctive identities of internationally recognized hotel brands with the shared objectives of the group.
The successful candidate will lead brand marketing, public relations, corporate communications, digital marketing, content, social media, CRM and loyalty marketing, while fostering strong collaboration with hotel General Managers, commercial teams, brand representatives and external stakeholders.
A strong understanding of the Saudi hospitality landscape, particularly the unique dynamics of Makkah’s religious tourism market, is essential to delivering relevant, culturally sensitive and commercially effective marketing initiatives.
Key Responsibilities

1. Group Marketing Strategy & Commercial Leadership
   Develop and lead the group-wide marketing strategy, annual marketing plans and long-term brand development roadmap, translating business objectives into measurable marketing priorities for each hotel.
   Establish clear positioning and differentiation strategies for each property, ensuring alignment with individual brand standards, target audiences, competitive positioning and commercial objectives.
   Translate market intelligence, customer insights, competitive analysis and demand forecasts into actionable marketing strategies that support business growth.
   Lead integrated, multi-channel marketing campaigns across key domestic and international source markets, with particular focus on Umrah, Hajj, Ramadan and other high-demand travel periods.
   Identify opportunities to increase demand and revenue across rooms, suites, food and beverage, meetings and events, and other hotel offerings through targeted campaigns, strategic partnerships and

Apply directly at Accor (KSA)