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Sales Manager - Brownfield | alfanar Electric Job Details | alfanar
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Sales Manager - Brownfield | alfanar Electric
Description: 
Requisition ID: 25720    
City Project Sales  
Group overview:
Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.
alfanar  is involved in:
Electrical, Electromechanical and Civil Engineering Construction
Manufacturing and Marketing Electrical Construction Products
Allied Engineering Services
Our Main Divisions:
alfanar electric
alfanar Construction
alfanar Building Systems
alfanar electric
alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.
alfanar electric operates industries in:
Riyadh and Jubail, Saudi Arabia
Dubai, UAE
London, UK
alfanar has a development and engineering center in Chennai, India.
Industrial Complex, Riyadh
The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.
Spread across 700,000 square meters, the Complex houses alfanar’s facilities.
The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.
Job Purpose
To drive sales growth by leading planning, customer engagement, and revenue generation activities, while ensuring alignment with company objectives, policies, and approved delivery capabilities. 
Key Accountability Areas
Sales Strategy and Revenue Growth
Develop and execute sales plans to achieve revenue and growth targets
Identify and pursue new business opportunities across assigned markets and customers
Drive pipeline development, opportunity conversion, and recurring revenue growth
Commercial and Financial Management
Own sales performance against budget, including revenue, margins, and profitability
Monitor sales results and initiate corrective actions to address performance gaps
Support pricing strategies, quotations, and commercial negotiations
Customer Relationship Management
Build and maintain strong relationships with customers, consultants, and key stakeholders
Lead commercial discussions, negotiations, and contract clarifications
Address customer concerns and ensure high levels of customer satisfaction
Sales Coordination and Internal Alignment
Coordinate with internal teams to ensure alignment between sold scopes and execution capabilities
Support smooth handover of awarded contracts to delivery teams
Participate in sales reviews, forecasting, and management reporting
Documentation and Order Management
Ensure accuracy and completeness of sales documentation, proposals, and contracts
Ensure sales orders are booked in line with company policies and system requirements
Support invoicing planning and commercial follow-up with finance teams
Agreement and Contract Management
Manage the lifecycle of customer agreements, including utilization tracking and renewals
Drive contract value optimization through upselling and cross-selling opportunities
Market Intelligence and Improvement
Monitor market trends, customer needs, and competitor activities
Provide input to improve sales processes, tools, and offerings
Role Accountability
HR Proficiency:
Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
Ability to recognize low performers and guide them to improve or release them.
Ability to treat subordinates equally without any discrimination.
Assessment criteria of subordinates is performance that leads to planned results.
Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.
Responsibility:
Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
Able to anticipate problems and make the necessary proactive steps to prevent them
Ability to take necessary and proper timely decisions.
Delivery:
Deliver the required results in timely manner with required quality and cost.
Making a Tangible Difference:
Must make a tangible difference to his area of operation. and exceed business expectations.
Business Planning and Performance:
Able to transform the corporate goals into business plans.
Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
Provide periodic work progress reports.
Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.
Organizational Development:
Develop the organiza

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