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Branch Sales Manager, Wholesales | alfanar Electric Job Details | alfanar
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Branch Sales Manager, Wholesales | alfanar Electric
Date: Aug 26, 2026
Location:
Riyadh, Saudi Arabia
Company:
alfanar
Requisition ID: 29343    
City WS Branches  
Group overview:
Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.
alfanar  is involved in:
Electrical, Electromechanical and Civil Engineering Construction
Manufacturing and Marketing Electrical Construction Products
Allied Engineering Services
Our Main Divisions:
alfanar electric
alfanar Construction
alfanar Building Systems
alfanar electric
alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.
alfanar electric operates industries in:
Riyadh and Jubail, Saudi Arabia
Dubai, UAE
London, UK
alfanar has a development and engineering center in Chennai, India.
Industrial Complex, Riyadh
The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.
Spread across 700,000 square meters, the Complex houses alfanar’s facilities.
The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.
Job Purpose
Lead and manage all branch commercial and operational activities to achieve sustainable business growth, customer satisfaction and operational excellence. The Branch Manager is accountable for leading the branch team, driving sales performance, developing customer relationships, executing company strategy, and ensuring full compliance with corporate policies and governance. In effect, the role carries end-to-end business ownership of the branch.
Functional Responsibilities
Leadership & People Management
Lead, coach, and develop the branch team to achieve business objectives and maintain a high-performance culture.
Directly manage Sales Specialists, Key Account Managers, and the Sales Support team.
Set individual performance objectives, conduct performance reviews, and establish development plans.
Conduct joint customer visits and provide on-the-job coaching to the sales team.
Allocate responsibilities and resources to improve productivity and operational efficiency.
Promote employee engagement, accountability, collaboration, customer focus, and ethical conduct.
Commercial Leadership
Manage the branch’s commercial performance, including sales, collections, product mix, and market share.
Develop and monitor the branch business plan and annual, quarterly, and monthly sales plans in alignment with corporate objectives.
Drive revenue growth through the development of existing customers and acquisition of new accounts.
Lead the implementation of sales campaigns, strategic programs, and relevant corporate initiatives.
Drive market penetration across the assigned territory.
Analyze competitor activity, market developments, and business trends and recommend appropriate commercial actions.
Customer Relationship Management
Establish and maintain strategic relationships with key distributors, customers, and decision-makers.
Conduct regular business reviews with strategic customers and track agreed targets, OKRs, and performance objectives.
Lead negotiations for major commercial agreements.
Maintain customer satisfaction and loyalty through timely issue resolution, value-added solutions, and consistent service standards.
Manage customer contracts, agreements, and renewals to ensure compliance, continuity, and value protection.
Ensure effective product visibility, displays, signage, and promotional materials across customer showrooms.
Sales Management & Execution
Lead the sales pipeline management process to maintain a sustainable flow of business opportunities.
Monitor customer visits, quotations, opportunities, and sales activities through accurate and disciplined use of the C4C CRM system.
Monitor branch sales performance and KPIs and implement action plans to address performance gaps.
Drive cross-selling and expansion of the strategic product portfolio.
Ensure accurate sales forecasting and demand planning.
Financial & Operational Management
Manage customer credit exposure and collection performance.
Improve branch financial performance and cost efficiency.
Coordinate with Supply Chain to maintain healthy inventory levels and stock rotation.
Maintain effective control over branch assets and operational resources.
Provide management with regular performance updates, market intelligence, and business recommendations.
Cross-Functional Coordination
Collaborate with Sales Operations, Marketing, Supply Chain, Finance, Credit, Customer Service, and Product Management to support customer and business req

Apply directly at Alfanar