Reporting directly to the Cluster General Manager, the Cluster Director of Sales & Marketing will
serve as the senior commercial leader responsible for developing and executing the sales, marketing,
distribution, and revenue growth strategies across a portfolio of hotels.
This role extends beyond traditional hotel sales leadership. It requires a strategic commercial mindset
capable of managing multiple brands and hotel positioning, ensuring each property achieves its
market potential while contributing to the overall success of the cluster.
The successful candidate will lead all commercial functions through pre-opening, launch, and
stabilization phases, working closely with Revenue Management, Operations, Ownership, and
Corporate stakeholders to maximize revenue performance, market share, and long-term asset value.
As a key member of the Cluster Executive Committee, you will play a critical role in establishing the
commercial foundations of the hotels, driving business demand, building strategic partnerships, and
creating sustainable revenue streams across diverse customer segments.
Key Responsibilities:
Commercial Strategy & Business Development
• Develop and execute a cluster-wide commercial strategy that drives revenue growth, market
share, profitability, and long-term asset value.
• Establish individual positioning strategies for each hotel based on its target market, customer
profile, and business objectives.
• Drive occupancy, ADR, RevPAR, and total hotel revenue performance across the portfolio.
• Identify emerging market opportunities, demand trends, and competitive developments to
strengthen the market position of each property.
• Support annual budgeting, forecasting, business planning, and long-term commercial
strategy development.
Pre-Opening Commercial Leadership:
• Lead all commercial pre-opening activities across the hotel cluster.
• Develop and execute pre-opening sales, marketing, digital, and distribution strategies.
• Establish market awareness and demand generation plans prior to opening.
• Build account pipelines and secure key corporate, leisure, government, MICE, and wholesale
business opportunities ahead of launch.
•Develop opening campaigns, launch events, and public relations initiatives to establish
market presence.
• Ensure all sales systems, distribution channels, marketing platforms, collateral, and CRM tools
are fully operational prior to opening.
Sales Leadership
• Lead and inspire a high-performing cluster sales team focused on delivering measurable
business results.
• Develop and maintain relationships with key corporate clients, government entities, travel
agencies, DMCs, event planners, airlines, and tourism partners.
• Drive account acquisition, account management, and market penetration strategies across
multiple segments.
• Establish sales targets, performance metrics, and business development plans for the
commercial team.
• Ensure effective management of local, regional, and international sales opportunities.
Marketing & Brand Positioning
• Oversee the development and execution of integrated marketing strategies across all hotels.
• Ensure each hotel maintains a clear and differentiated market position aligned with its brand
and target audience.
• Lead digital marketing, social media, content, PR, partnerships, and promotional campaigns.
• Drive brand awareness, customer acquisition, and direct booking growth.
• Monitor marketing performance and optimize investment to maximize return on spend.
Stakeholder & Partnership Management
• Build strong relationships with ownership, operators, tourism authorities, event organizers,
and strategic partners.
• Represent the hotel cluster at industry events, trade shows, roadshows, and networking
activities.
• Identify partnership opportunities that support revenue growth and market visibility.
• Provide regular commercial updates and strategic recommendations to senior leadership and
ownership.
Team Leadership & Performance
• Recruit, develop, and mentor a best-in-class commercial team.
• Foster a culture of accountability, innovation, collaboration, and continuous improvement.
• Establish succession plans and talent development programs.
• Promote cross-selling opportunities and collaboration across all hotels within the cluster.
• Drive commercial performance through data-driven decision-making and ongoing coaching.
The successful candidate will be a commercially focused, entrepreneurial, and highly strategic leader
with a proven track record of driving business performance across multiple hotels, brands, or market
segments.
You will bring:
• Significant experience leading sales, marketing, and commercial functions within hotel
portfolios, clusters, or multi-property environments.
• Proven pre-opening experience, including commercial launch strategy, demand generation,
and market activation.
• Strong understanding of multiple hotel market segments including corporate, leisure, group,
government, events, and tourism-drive

Director - Sales and Marketing. (Hospitality) SN7

Job description