Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.
Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.
About LIONS Riyadh
LIONS Riyadh marks a bold new chapter for the world’s most prestigious platform for creative marketing. Launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media, it is a distinct Festival within the global LIONS community, home to the renowned Cannes Lions International Festival of Creativity. Designed to amplify Middle Eastern creativity on the global stage, LIONS Riyadh will showcase the region’s talent, ideas and storytelling while connecting its creative industries with the world’s leading networks, brands and decision-makers. The inaugural three-day Festival takes place at KAFD, Riyadh, from 6–8 December 2027. It will bring together regional and global CMOs, creative leaders, agencies, brands and emerging talent around creative excellence, effectiveness, culture and the future of the industry.
The Senior Sales Manager is responsible for revenue generation from new customers, existing customers and engaging external agents.
The Senior Sales Manager will drive commercial growth for LIONS Riyadh by building and converting a strong pipeline of brands, agencies, media companies, technology platforms and creative businesses.
You will be expected to source and close leads, to develop strategies to attract new customers through strong account management.
The role requires a consultative and creative sales approach – understanding client objectives and translating them into relevant opportunities across Festival presence, brand experiences, showcases and wider commercial participation.
The successful candidate will combine strong sales discipline with a good understanding of the creative, advertising, marketing and media industries, allowing them to engage credibly with senior decision-makers and develop long-term client relationships.
Working closely with the Head of Sales and wider Commercial, Marketing, Content and Creative teams, the role will help ensure commercial opportunities add value to both clients and the overall Festival experience.
Areas of Responsibility and Accountability:
Build and execute sales and account-development plans for LIONS Riyadh.
Achieving personal and event revenue targets.
Identify and engage new prospects across brands, agencies, media, technology, production and the wider creative economy.
Build strong relationships with existing clients, identify growth opportunities and develop long-term account plans.
Develop a strong understanding of client objectives, challenges and audiences, and position relevant LIONS Riyadh opportunities against them.
Working closely with customers to ensure ROI
Meet with customers face to face, over the phone, virtually or in writing
Identify and map potential Customer pain points/needs/challenges and accurately position Tahaluf products, services and solutions as a solution to them
Write business proposals, drafting and reviewing Customer Contracts
Negotiate with multiple stakeholders for a win/win outcome
Develop bespoke commercial solutions in collaboration with internal teams rather than relying solely on standard inventory.
Maintain strong knowledge of the LIONS proposition, audience, content, Festival experience and commercial opportunities.
Prepare sales forecasts and analysis and present findings to management through weekly, monthly, quarterly and yearly reporting including risks, opportunities, wins and losses.
Build and manage a high-quality sales pipeline across Saudi Arabia, the GCC and priority international markets.
Work collaboratively across Tahaluf to promote the wider capa

Senior Sales Manager - LIONS Riyadh

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