Marketing Manager - LIONS Riyadh

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.
Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.
About LIONS Riyadh
LIONS Riyadh marks a bold new chapter for the world’s most prestigious platform for creative marketing. Launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media, it is a distinct Festival within the global LIONS community, home to the renowned Cannes Lions International Festival of Creativity. Designed to amplify Middle Eastern creativity on the global stage, LIONS Riyadh will showcase the region’s talent, ideas and storytelling while connecting its creative industries with the world’s leading networks, brands and decision-makers. The inaugural three-day Festival takes place at KAFD, Riyadh, from 6–8 December 2027. It will bring together regional and global CMOs, creative leaders, agencies, brands and emerging talent around creative excellence, effectiveness, culture and the future of the industry.
The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets.  
Achieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation. 
The Marketing Manager will play a key role in delivering high-impact campaigns for LIONS Riyadh, driving awareness, engagement, registrations and ticket sales across priority audience segments. 
The role combines strong digital and performance marketing capability with creative thinking, audience insight and an understanding of the marketing, media and creative industries. 
Working closely with the wider Marketing, Content, PR, Creative and Commercial teams, the Marketing Manager will help ensure campaigns are relevant, distinctive, data-led and aligned with the positioning and standards of LIONS Riyadh. 
KEY RESPONSIBILITIES: 
Ownership and accountability for marketing campaigns, including planning, implementation, management and optimisation across inbound and outbound channels. 
Deliver against agreed KPIs by driving traffic, engagement, leads, registrations and conversions 
Develop and execute integrated campaigns for priority LIONS Riyadh audience segments, including CMOs, creative leaders, agencies, brands, media professionals, creators and emerging talent. 
Understand audience digital behaviour through continual testing, reporting and campaign analysis. 
Benchmark and set KPI targets to improve campaign performance. 
Work with supporting agencies to develop and deliver paid campaign activity. 
Measure and optimise paid marketing using analytics and campaign reporting tools. 
Develop organic growth strategies across relevant stages of the audience journey. 
Collaborate with Content and Creative teams to develop relevant and engaging marketing assets. 
Manage and improve search performance, traffic, click-through rates and conversions. 
Design and implement testing and optimisation strategies, including A/B testing, landing pages and CTAs. 
Translate speakers, content, partnerships and Festival announcements into compelling audience campaigns. 
Support campaign localisation across Saudi Arabia, the GCC and priority international markets. 
Ensure creative output is consistent with LIONS Riyadh positioning and quality standards. 
LEADERSHIP 
Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy. 
Line manages digital marketer/s in order to successfully implement campaign strategies. 
Provide guidance, feedback and inspiration to line reports. 
Champion strong creative execution, attention to

Apply directly at Informa Group Plc.